BOAL Group and Flexibell China announce their cooperation. BOAL Group Flexibell (BGF) is a new joint entity that will become the supplier of choice supporting the growing demand for local greenhouse supplies & services in China. Through BGF, high-tech greenhouse builders will gain access to certified Dutch A-quality components & services in China. This will further contribute to the sustainable production of healthy food in this fast-growing market.
Lowering the threshold for greenhouse builders seeking expansion in China
Due to the local production and presence of BGF, high-tech greenhouse builders will be facilitated to expand their horizon in the Far East while eliminating the traditional hurdles of import duties, local legislation, and logistic costs. BGF facilitates greenhouse builders to source supplies like greenhouse roof systems, insect netting, and climate screen solutions for the Chinese market locally while being ensured of the A-grade Dutch quality traditionally delivered by the BOAL Group. Flexibell will expand its offerings to greenhouse builders with high-quality services supporting local pre-sales, operations, and after-sales activities. By sourcing locally, greenhouse builders contribute to a sustainably sound solution offered to the Chinese market.
Frank Boers, Managing Director at BOAL Systems, is ready for this new adventure in Asia: “This cooperation allows BOAL Group to expand its production capacity to China. Our current and future customers will benefit from their expansion in the Chinese market while being able to offer our well-known high-quality systems and supplies at competitive prices.”
A win-win situation for the entire market
“For Flexibell, the joint venture is equally beneficial,” confirms Leo van der Ven, CEO of Flexibell Systems Group. Together we can offer greenhouse builders high-quality greenhouse supplies and services at a competitive level in the Chinese market. It is a win-win situation for the entire market”.
“Our role as a supplier to greenhouse builders will not change,” adds Robert-Jan de Goeij, CCO of the BOAL Group. “This expansion is part of our growth strategy. We see the potential of the Chinese market, and this cooperation with Flexibell allows us to embark on this road while also driving our ESG (Environment, Social & Governance) goals to the next level. I feel humbled that as an organization, we will be able to help the Chinese food chain to become even more sustainable.”
Silk road for greenhouse supplies and services
Pierre Bell, Chairman of the Flexibell Systems Group, is enthusiastic about the collaboration: “We have been involved in the horticultural sector in China for 17 years already. Building on this experience, we can now respond even better to the demand of the People’s Republic of China (PRC) for local production of Dutch-engineered and supervised greenhouse supplies and services. It opens up the China-Netherlands greenhouse silk road. Let’s grow together!”
Support the further development of China’s agriculture
Jiayan Cai, Chairman of BGF, sees the benefit for the PRC: “The BOAL Group and Flexibell reached a strategic cooperation based on combined strengths and local market expertise within the worldwide greenhouse industry. We are committed to delivering high-quality products and services and contributing to the success of our clients locally. BGF will support the further development of China’s horticulture in the years to come.”